Milk sales first began to slow in the US in 1970, and the industry has been scrambling to stop the free fall ever since. Although the connection between milk, calcium, and bone health has been the cornerstone of dairy advertising, the industry has also engaged in continual efforts to expand the image of what milk can do for Americans. But no matter what purported benefits they use to entice consumers, the dairy industry has been plagued by an absence of credible research to support their assertions.
For the past fifteen years, I have been closely involved with the bodybuilding industry. I have an intimate understanding of how the industry operates. In a nutshell, it is sustained by the supplement companies that sponsor the athletes who represent them. This in turn inspires fans who admire the athletes to purchase the products they represent, thus creating a cycle that drives record sales and profits, all the while potentially harming the health of many involved in the industry later on down the line.
Why did you write a book on bone health?
Osteoporosis is a serious problem. One woman in six will fracture a hip during her lifetime, that’s a really high risk. A fairly large number of men will also suffer a hip fracture and once someone does, it’s very common that their overall quality of life will decline. Sometimes it puts them on a much faster path to their eventual demise.