How do you get the word out about all the exciting things you’re trying to achieve? Whether you’re building a nonprofit or a business to teach others about the power of plant-based food, or to address some other issue that’s important to you, you’ll have to come up with a marketing plan sooner rather than later. You probably know some of the basics—you’ll need to think about creating your brand, building your website, and executing a newsletter to cultivate an engaged audience or customer base—but getting all of that off the ground isn’t easy. The world of marketing can be daunting when you’re just getting started. Even many established organizations and businesses struggle to create and implement a marketing plan! We created Marketing 101 for Mission-Driven Brands to help you wade through the waters of marketing and give you the skills to take your brand to the next level.