Klaus Mitchell has contributed as an author to various publications, including BioNews and academic journals such as Public Health Nutrition (PubMed ID: 25683748). His passion for health began during his time at university, where he studied Human Biosciences (BSc) and graduated as the top of his year in 2013. He later earned an MSc in The Genetics of Human Disease from University College London, graduating with distinction on a full scholarship. Today, Klaus is the Founder and CEO of Plant Based News, an award-winning media platform with nearly 4 million followers across social media and 80 million monthly impressions. In his spare time, Klaus is a dedicated sustainability advocate and actively supports initiatives like spreading PCRM’s Food for Life programme in underserved North London communities, helping to promote health and nutrition where it’s needed most.

Who’s Controlling the Health Narrative? How Media Trends Are Rewriting Public Health
Who’s Controlling the Health Narrative? How Media Trends Are Rewriting Public Health

In the not-so-distant past, most of our health information came from textbooks, physicians, and peer-reviewed journals. Today, it comes largely from viral social media posts, including TikTok videos and Instagram reels, many of which have more flair than facts. The line between education and entertainment has blurred, giving rise to what some now call “health … Continued


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