☀️ Join us for Sonoran Sunshine, a rejuvenating 6-night nutrition & lifestyle medicine retreat

A wellness consultant for 25 years, Joe Keon is an award-winning writer of three books and numerous articles. He resides in Northern California. Visit his website at whitewashthebook.com.

Milk: Is It the Elixir We’ve Been Sold?
Milk: Is It the Elixir We’ve Been Sold?

Milk sales first began to slow in the US in 1970, and the industry has been scrambling to stop the free fall ever since. Although the connection between milk, calcium, and bone health has been the cornerstone of dairy advertising, the industry has also engaged in continual efforts to expand the image of what milk can do for Americans. But no matter what purported benefits they use to entice consumers, the dairy industry has been plagued by an absence of credible research to support their assertions.


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