Take control of your health: Learn more about our Plant-Based Nutrition CertificateLearn more about our Plant-Based Nutrition Certificate

A wellness consultant for 25 years, Joe Keon is an award-winning writer of three books and numerous articles. He resides in Northern California. Visit his website at whitewashthebook.com.

Milk: Is It the Elixir We’ve Been Sold?

Milk: Is It the Elixir We’ve Been Sold?

Milk sales first began to slow in the US in 1970, and the industry has been scrambling to stop the free fall ever since. Although the connection between milk, calcium, and bone health has been the cornerstone of dairy advertising, the industry has also engaged in continual efforts to expand the image of what milk can do for Americans. But no matter what purported benefits they use to entice consumers, the dairy industry has been plagued by an absence of credible research to support their assertions.


We’ve partnered with renowned online education provider eCornell, to offer a revolutionary program to help you understand the importance of diet and nutrition for your life. In a few short weeks arm yourself with the knowledge you need to improve your overall health, learn new skills, or even inspire a career change. Hear what people are saying.

100% online, work at your own pace
Attentive and interactive learning team
Science-based foundation
A trusted credential

Sign up for our free newsletter

Inspiring articles and recipes in your inbox