Get 15% Off Plant-Based Nutrition Certificate Holiday Sale

Oonagh Duncan is a multi-award winning personal trainer and the founder of Fit Feels Good, Inc. Currently, Oonagh helps hundreds of people change their bodies through her Toronto bootcamp company and her groundbreaking online program, The 28-Day Transformation Challenge. This program—the culmination of her fitness expertise—is the basis for the system outlined in HEALTHY AS F*CK.

The Scoop on the Habit Loop – How to Create Healthy Habits

The Scoop on the Habit Loop – How to Create Healthy Habits

The Trigger-Behavior-Reward sequence is known as the habit loop. It’s a loop because every time you experience the reward after performing a habit, it strengthens the relationship between the trigger and the behavior. Read on to learn more.


We’ve partnered with renowned online education provider eCornell, to offer a revolutionary program to help you understand the importance of diet and nutrition for your life. In a few short weeks arm yourself with the knowledge you need to improve your overall health, learn new skills, or even inspire a career change. Hear what people are saying.

100% online, work at your own pace
Attentive and interactive learning team
Science-based foundation
A trusted credential

Sign up for our free newsletter

Inspiring articles and recipes in your inbox