Become a Plant-Based Expert with our Plant-Based Nutrition Certificate! Get More Information Now.Become a Plant-Based Expert with our Plant-Based Nutrition Certificate!

Oonagh Duncan is a multi-award winning personal trainer and the founder of Fit Feels Good, Inc. Currently, Oonagh helps hundreds of people change their bodies through her Toronto bootcamp company and her groundbreaking online program, The 28-Day Transformation Challenge. This program—the culmination of her fitness expertise—is the basis for the system outlined in HEALTHY AS F*CK.

The Scoop on the Habit Loop – How to Create Healthy Habits
The Scoop on the Habit Loop – How to Create Healthy Habits

The Trigger-Behavior-Reward sequence is known as the habit loop. It’s a loop because every time you experience the reward after performing a habit, it strengthens the relationship between the trigger and the behavior. Read on to learn more.


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