In the following video, Thomas Campbell, MD, discusses how numerous unhealthy behaviors and outcomes can spread through personal networks, even as far as three degrees of separation. As you watch the video, consider the flip side. If social connections are conducive to unhealthy outcomes, why not also health? What might this signal about the potential role of health-promoting communities? How have you experienced the influences—positive or negative—of the communities you belong to?

It’s useful to remember that these forces act far beyond our conscious minds. In the example mentioned in the video above, you saw how the likelihood of someone developing obesity during the study increased even if they did not know the friend of the friend who developed obesity. In other words, there is no way they could have been conscious of that influence. Another aspect of social influence is that it can distort our perception. In the following video, Dr. Campbell addresses this distortion.

What lessons might we learn from this research, and what are the applications? At CNS, we are cultivating positive communities both online and through unique in-person events: Click here to learn about upcoming events. To learn about Whole Communities, a dedicated space for plant-based changemakers, click here. To learn about CNS Kitchen, a dedicated space for those interested in the culinary and personal wellness aspects of whole food, plant-based nutrition, click here.