Robert Cheeke

Robert is the best-selling author of Vegan Bodybuilding & Fitness - The Complete Guide to Building Your Body on a Plant-Based Diet, and his latest book, Shred It!, available on www.veganbodybuilding.com. As A Two-Time Natural Bodybuilding Champion, Robert Is Considered One Of VegNews Magazine's Most Influential Vegan Athletes and is a Plant-Based Nutrition Certificate graduate.

No Whey, Man. I’ll Pass on the Protein Powder

For the past fifteen years, I have been closely involved with the bodybuilding industry. I have an intimate understanding of how the industry operates. In a nutshell, it is sustained by the supplement companies that sponsor the athletes who represent them. This in turn inspires fans who admire the athletes to purchase the products they represent, thus creating a cycle that drives record sales and profits, all the while potentially harming the health of many involved in the industry later on down the line.