Body building champion and plant-based athlete Robert Cheeke challenges us to get back to the basics of nutrition and discover your best self.
For the past fifteen years, I have been closely involved with the bodybuilding industry. I have an intimate understanding of how the industry operates. In a nutshell, it is sustained by the supplement companies that sponsor the athletes who represent them. This in turn inspires fans who admire the athletes to purchase the products they represent, thus creating a cycle that drives record sales and profits, all the while potentially harming the health of many involved in the industry later on down the line.